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The IPST (International Professional Speaking and Training) Industry – A Case Study

DISCLAIMER
This case study is an unbiased report on the International Professional Speaking & Training Industry. The names of organizations mentioned herein are neither linked nor related to each other in any way, shape or form unless specifically stated so. They are only being mentioned herein for their efforts in building this industry.

HISTORY
The International Professional Speaking and Training (IPST) Industry, as we know it today, is a global phenomenon, which has been in existence for several decades and now exponentially growing in the new millennium.

That which began as public speaking that involves oratorical skills, which can influence and motivate others to do what we want them to do, since time immemorial, has transformed into an industry where Professional Speakers and Trainers are paid top dollars for sharing their know-how. Here, the Professional Speakers and
Trainers hone their speaking and people-relations skills to a level that does command such top payments.

INDUSTRY SIZE
Professional Speakers and Trainers of International caliber usually earn a minimum of USD10000 per keynote speech alone, with the high-end speakers going for more than USD100,000 per keynote speech. This is a small fraction of the actual earnings of these speakers and trainers as much of their income comes from consultations, coaching, the sales receipts of workshops, books and other items including CDs, e-books, online seminars, etc.

The number of International caliber Professional Speakers and Trainers who earn a minimum of USD10000 per keynote or more is said to be around the region of 20000, most of them hailing from the USA and Europe and only a handful from Asia.

The global market of attendees for an average large conference in most major cites is approximately 5000 pax. The average size for a seminar is 500-1000 pax. The average workshop size is 100-500 pax.

MARKET POTENTIAL
Based on the current global population of Seminars & Workshop attendees, which is fast growing, globally, creating even more demand for Professional Speakers and Trainers, and based on the fact that there are only a few speakers who can meet this demand currently, there is potential for at least another 100000 Professional Speakers and Trainers at this moment. There are at least 10000 seminars/workshops that are ongoing throughout Asia, in different industries, public and private, every month and growing.

PROFESSIONAL DEVELOPMENT IN THE INDUSTRY
There are various e-learning & academic institutions that teach the theories to becoming speakers & trainers.

These know-hows are valuable knowledge & tools for aspiring individuals to learn & apply in their programs/speeches. Some world-renowned Universities also offer these programs, providing certificate, diplomas & degree programs in various learning & professional development faculties. One has to have academic entry level qualifications to enter these courses.

International Professional Managers Association (IPMA) offers Certified Professional Trainer (CPT), which is a third party program. CPT is one platform that may offer a Career as a Professional Trainer in some parts of Asia. They may provide opportunities to practice training skills & may give training engagements.
There are numerous other train-the-trainer programs that equip those with little or no academic qualifications, with excellent tools for training. These Programs usually range from a few days to a few weeks, designed & conducted by many various individuals globally.

There is also the world’s only educational, edification and experiential program for Professional Speakers and Trainers. These Programs include industry-wide entry-level certifications to graduate courses. These are also the only graduate courses, which come with the legal guarantee of a Professional Speaking/Training career or money back.

Developed and delivered by SHINE ADA (SHINE Academia De Aedificatio), admissions into these courses/
programs are subject to panel interview assessments with strict evaluation. There is a restriction to the number of applicants into these graduate programs, per intake. The Programs offer complete A-Z tools plus the marketing dynamism for a Successful Career as Professional Speakers/Trainers. This includes a Platform to promote them, through the Global Professional Body, SHINE ADASTA (ADA Speakers & Trainers Alliance.)

THE IMMEDIATE BENEFITS OF A PROFESSIONAL SPEAKER & TRAINER
= Time Freedom – Flexible working hours & have more time in hand.
= High Income Potential – One can decide how much he/she is worth & wants to earn.
= High Self-Esteem – Being appreciated & known for causing POSITIVE CHANGES in fellow human beings.
= Holiday around the World – Overseas Speaking/ Training Assignments that are fully paid holidays.
= Building New Friendships – Expand network of like-minded people & learn cultures around the world.

CAREER DEVELOPMENT OPPORTUNITIES
As in any enterprise, every Professional Speaker/Trainer is a business entity. Starting from basics, once established, this platform gives satisfactory Long-Term Benefits. This can take anywhere from 1 to 10 years to accomplish.

The various development opportunities of a World-Class Professional Speakers/Trainers are as follows:
· Global Opportunity .
· Multiple-Stream Income
· Additional &/or Residual Income (as Royalty)
· Global Branding
· Creating a Social Enterprise
· Creating Teams of Professional Speakers & Trainers
· New Opportunities

BENEFITS TO COMPLEMENTARY SECTORS
There are many other sectors/businesses that leverage on this industry. Those who do not see themselves
becoming a professional speaker/ trainer, for any reason, can consider venturing into the following sectors, that very often stand to profit, focusing on growing with the trillion dollar professional speaking & training industry.
The Top Most on the list are MARKETERS & PROMOTERS of Professional Speakers & Trainers. There
have been many success stories of millionaires created by promoting Professional Speakers & Trainers.

The other businesses that can leverage on the IPST Industry include:
· Business Investors
· Events Management
· Exhibition Organizers;
· Education;
· Media, such as Production House, Advertising Agencies, Publishing Houses
· Web-Based Services
· Printing;
· Design & Construction;
· Accounting & Finance;
· Travel & Hospitality;
· Insurance;
· Travel, and much more.

* Parts/ Extracts from the Case Study Report from SHINE ADASTA (Academia De Aedificatio Speakers & Trainers Alliance) global accreditation body for professional speakers and trainers, global training providers & speakers’ bureaus.

Holographic Technology – Teaching and Training

Holographic Projection technologies are coming soon and the scientists and researchers are being funded by smart entrepreneurs who see the benefits and potential applications. In fact imagine a solution to the problem in grade school with too many kids and not enough teachers? Well with holographic technologies the Virtual Teacher’s Aids Come Alive.

Of course such Virtual AI Holographic Assistants can come in many forms such as One on One with VR Holographic Avatars or for use in training of adults in real life simulation. A college class may have a guest speaker and sign up at the Guest Speaker’s Bureau and a virtual holographic speaker ought to be a little bit cheaper. The question is if the speaker is Real or Memorex?

What about your regular college teacher? Is Your Professor Real? Holographic Technologies will also be great for Sport Technique Coaching and Training. In fact nearly all training in Virtual Reality Simulation will go Holographic with Holographic Demonstrations locally or through Long Distance eLearning initiatives where the Holographic Images are broadcast over the Internet.

Holographic Projection Technologies will surely surpass all the current research going on in the field of virtual office concepts and video conferencing. Those who spend or waste 2-years studying these current concepts will see holographic projection technologies leap-frog their research and leave them in the dust.

The Holographic Projection Technologies will be preferred by educators and students, even business trainers, consultants and speakers. Other technologies are just not as good. Online webinars are great, but nothing like what can be done with holographic technologies.

A Career in Library, Education, and Training Fields

Contrary to popular opinion, a career in library science of training is not, as it was considered, the province of those older females who have no prospects, of the lonely bookish man. These are for nearly anyone who enjoys reading, helping others to learn and grow and who likes the challenge of meeting new people and new situations on an hourly basis.

Library science and education is a challenging field with a great deal to learn to provide for a career there. In the United States, the American Library Association and the Organization for the Advancement of Library Employees advocates the improvement of salaries and conditions for nearly all library workers. This means that at times they are not paid what their education and work efforts are worth strictly speaking.

The average salary for a librarian in 2006 was about $51,000 with salary ranges from $22,000 to $250,000 at the upper level. Educational requirements for librarians are about the same as for a teacher or instructor with some minimal differences dependent upon which area of library science or which type of librarian you wish to become.

For a Teacher-Librarian the mandatory requirements for an entry level position in this field will be:

1. That you obtain a bachelors degree from any accredited institution of higher learning

2. Hold a masters degree in library science, educational media or school library media

3. Have a provisional or professional teaching license

4. Have completed a one year teaching experience or internship in the classroom

5. Pass the library content area test.

To become a school librarian the recommended educational values are different, somewhat less stringent than for those of a Teacher Librarian. These will include:

1. Get your bachelors degree from a university or college.

2. Hold a provisional teaching license of a professional teaching license

3. May or may not have classroom teaching experience

For the School Librarian licensure there are some other methods to achieve this which may be helpful for those who are not in a position to accomplish the first set of criterion.
Those methods will include:

A. Complete all the requirements necessary to get your provisional or professional teaching license through an approved ATPP (Alternative Teaching Preparation Program) or a Teacher in Residence program

B. Complete thirty hours or more of graduate level library science programs.

C. Complete 24 or more hours of graduate level library science programs for an added endorsement

D. Pass the library content test

The Bureau of Labor and Statistics offers a set of trends and statistics for the position of Librarian and publishes a Library workers fact sheet which is available for your perusal at Department of Labor.

http://www.bls.gov/oco/ocos068.htm

The typical concepts of the librarian have changed drastically in recent years and as such new opportunities have arisen in many areas that were not thought to be the province of a librarian per se. Librarians are now needed to work in places that house some of the more advanced types of media such as micro film, CD-ROM and remote access libraries. As a consequence, the position of librarian is far more technically oriented than it has been at any time in history.

Librarians have the task of assisting people to find many kinds of information that is used for anything from professional to personal to employment related and must often do so when the given information is minimal in nature. They also manage staff, accounts and the aspects of the library that require their input. Library science today meets several types of work load that include management, technical and administrative and as such are required to know more or learn more daily.

Some companies do not pay their librarians according to these factors but instead pay them according to a national scale of what is the norm in their area, taking into account in some cases additional educational expertise. As a general rule, the larger the area or library, the higher the pay scale will be.

Libraries which pay a fair or above average wage to their workers include: The United States Federal Government, at about $75,000 per year. Canadian government. at about $20.00 per hour. Salaries will vary according to individual qualifications aside from type and location of the library.

Colleges and universities will pay approximately $50,00 per year, while elementary and secondary schools in the United States will pay about $48,000. Local governments and municipalities will pay about $42,000 per annum. (Facts gleaned from US Dept of Labor)